The Clip Cost Kit · $9
Know what a clip costs before you render it.
What one finished talking-head avatar clip costs me, a calculator that prices yours from your own rates, and the four prompts that write the first one.
USD, plus any applicable tax. Your downloads come right after checkout, after one optional offer you can skip. 7-day refund, keep the files.
Talking-head avatar clips with voice. Each is priced from its measured length at my HeyGen per-minute rate, plus the voice at ElevenLabs' Starter plan price spread over its characters. Re-renders I threw away, other subscriptions, music and captions are not in it. Clip lengths read 4 Oct 2026.
The face on my videos is Marcus, an AI avatar. The costs come from the clips I make with him.
What's inside
- What A Clip Actually Costs (PDF) — what my clips cost, where the money goes, and the formula to price a clip from its word count.
- The Clip Cost Calculator (XLSX) — put in your own rates and lengths; it works out per clip, per day, per month and per year.
- 4 Starter Prompts (PDF) — hook, script, punch-up, captions. They are 4 of the 52 in The AI Prompt Playbook.
Digital download only. Nothing ships. AI tools and their subscriptions are not included.
How to use it
- Open the PDF to the formula. It prices a clip from its word count.
- Put your own rates and clip lengths into the calculator.
- Run the four prompts in order: hook, script, punch-up, captions.
7-day refund. Keep the files.
Not for you? Email us or reply to your receipt within 7 days and you're refunded in full, no questions.
Questions
Will my clips cost the same as yours?
Only if your rates and lengths match mine. The 94¢ median is my number for a 22.9-second clip; the calculator works out yours.
Which tools does it assume?
A talking-head avatar from HeyGen, priced at my per-minute rate, and a voice from ElevenLabs, priced at its Starter plan price spread over its characters. Anything else you pay for, like a writing tool or captions, is not in the figure.
Is this software or a course?
Neither. Two PDFs and a spreadsheet you download and keep.
I already have The AI Prompt Playbook.
Then you already have the 4 starter prompts: they are 4 of its 52. What's new to you is the cost guide and the calculator.
Do I have to buy anything else?
No. After checkout you'll see one optional offer, The AI Prompt Playbook for $37 ($47 on its own). “No thanks” costs nothing.
USD, plus any applicable tax. Your downloads come right after checkout, after one optional offer you can skip. 7-day refund, keep the files.